Current:Home > ScamsAdidas finally has a plan for its stockpile of Yeezy shoes -WealthSphere Pro
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-17 14:01:00
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (5)
Related
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- How inflation's wrath is changing the way Gen Z spends money
- 12-year-old's 'decomposing' body found in Milwaukee home, homicide investigation underway
- LeVar Burton to replace Drew Barrymore as host of National Book Awards
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Police arrest teen in Morgan State University shooting, 2nd suspect at large
- Executive who had business ties to Playgirl magazine pleads guilty to $250M fraud in lending company
- Michelle Williams to Narrate Britney Spears' Upcoming Memoir The Woman in Me
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- Oweh to miss 4th straight game, but Ravens ‘very close’ to full strength, coach says
Ranking
- Chuck Scarborough signs off: Hoda Kotb, Al Roker tribute legendary New York anchor
- How to Slay Your Halloween Hair, According Khloe Kardashian's Hairstylist Andrew Fitzsimons
- A Reuters videographer killed in southern Lebanon by Israeli shelling is laid to rest
- Rudolph Isley, founding member of The Isley Brothers, dead at 84
- Trump issues order to ban transgender troops from serving openly in the military
- EU can’t reach decision on prolonging the use of chemical herbicide glyphosate
- Workers with in-person jobs spend about $51 a day that they wouldn't remotely, survey finds
- New York officers won’t face charges in death of man who caught fire after being shot with stun gun
Recommendation
Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
Why Pregnant Kourtney Kardashian Isn't Ready to Share Details of Her Terrifying Hospitalization
House Republicans are mired in chaos after ousting McCarthy and rejecting Scalise. What’s next?
North Carolina’s auditor, educators clash over COVID-19 school attendance report
Google unveils a quantum chip. Could it help unlock the universe's deepest secrets?
North Carolina’s auditor, educators clash over COVID-19 school attendance report
Dropout rate at New College of Florida skyrockets since DeSantis takeover
Holiday shipping deadlines: Postal carriers announce schedule early this year